Social Media Best Practices and Marketing Tips
Interact with customers on a personal level by posting questions, sending a direct message, and replying to comments to drive activity.
Feedback, criticism, and comments are public- be ready to respond quickly and as accommodating as possible, keeping in mind social media etiquette.
Frequently update social media accounts with relevant and interesting posts that appeal to your audience.
Promote social campaigns through other marketing channels like email, SMS, and voice broadcast.
Encourage likes, shares, comments, and retweets to increase visibility and exposure on news feeds to spark word of mouth marketing.
Include pictures, links, and promotions in your posts to grab audience attention.
Use Facebook Like-gating to build your social fan base by offering incentives to people who like your page.
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